Private Membership Agency - LA Fitness

LA Fitness is a workout facility that functions as a private membership agency. In order to use the facilities you must pay monthly or yearly dues. LA Fitness caters to middle class to upper class patrons.LA Fitness is a large scale exercise facility that is nation wide. They pride themselves on the variety of activities and the many different exercise machines they have. LA Fitness' goal is to assist people in achieving a healthy lifestyle at an affordable price.






There are many different employment opportunity's at LA Fitness. Membership Sales, General Manager, Personal Trainers, Maintenance Crew, Front Desk Employees, and then of course you have the VP and President. Unique to LA Fitness is they have training membership sales and training GM's. This position helps to ensure that the employees are qualified for the job when they begin working. There many ways to get your foot in the door at LA Fitness. Many of the workers are ex-athletes that want to continue in the direction of staying fit and working out. And like any other job there are referrals from friends or professional acquaintances. And then a some employees were once members and enjoyed the atmosphere at LA Fitness they joined the team of employees.






LA Fitness offers many amenities to its members other than just simply working out. They offer a variety of classes and programs to get their members involved and give them something else to do other than run on the treadmill. They also have racquetball, swimming pools and intramural athletic leagues. They also offer personal training memberships to more involve the members.










Current trends that LA Fitness is following is offering deals for memberships. All spending in this economy down and in order to keep up with other exercise facilities they must offer special deals and bargains to keep membership going. Another trend that helps LA Fitness is the growing awareness of living a healthy lifestyle. Americans are finally noticing the ill effects of obesity and some are trying to change their lifestyles by joining LA Fitness.



When I interviewed a member of the membership sales team, Jim, he gave me his definition of leisure. Leisure to Jim was not necessarily working out in itself. But working out definitely aided in leisure. He said that getting a good workout in a couple times a week or even every day will enhance leisure time after the workout. He thinks that working out gives you an uplifting feel good state of mind that will allow you to enjoy leisure more.

The main benefit that LA Fitness serves to its population is a healthier lifestyle. This allows people to live longer fuller lives with more confidence to accomplish their goals. With more LA Fitness' popping up all over the place people see more and more everyday the importance of not just belonging to a gym but being active in that gym and bettering you life by consistent exercise.


My experience visiting LA Fitness taught me a lot about an industry I really did not know much about. I learned about the many employment opportunities that LA Fitness offers. I also learned that even though we are in a recession people are still constantly joining. This proves that health concern is now recession proof. That would be a definite pro for working for this agency. One con in working for this agency would be the competition. LA Fitness competes with many other agencies that all offer the same services and one agency could monopolize the industry with enough market share by controlling prices which could drive the small guy out of business. A business like LA Fitness definitely fits into the leisure delivery system because it offers a service people can participate in during their free time. LA Fitness also provides leisure by personal fulfillment and self enrichment, a definition given by the book. There is also a freedom of choice when it comes to the leisure provided by LA Fitness.


Jim Keaty